{"id":232378,"date":"2025-08-14T17:05:24","date_gmt":"2025-08-14T14:05:24","guid":{"rendered":"https:\/\/knzit.com\/?p=232378"},"modified":"2026-01-10T17:50:40","modified_gmt":"2026-01-10T14:50:40","slug":"marketing-strategy","status":"publish","type":"post","link":"https:\/\/knzit.com\/en\/marketing-strategy\/","title":{"rendered":"How to create a comprehensive digital marketing strategy"},"content":{"rendered":"

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\u0623\u0648\u0644\u064b\u0627: \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a<\/h2>\n

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    \n
  • \n

    \u0645\u0627 \u0645\u062f\u0649 \u062a\u0648\u0627\u062c\u062f\u0643 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062d\u0627\u0644\u064a (\u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629)\u061f<\/p>\n<\/li>\n

  • \n

    \u0645\u0646 \u0647\u0648 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u061f \u0648\u0645\u0627 \u0647\u064a \u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u061f<\/p>\n<\/li>\n

  • \n

    \u0645\u0646 \u0647\u0645 \u0645\u0646\u0627\u0641\u0633\u0648\u0643\u061f \u0648\u0645\u0627 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u061f<\/p>\n<\/li>\n<\/ul>\n

    \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Google Analytics\u060c \u0648SEMrush\u060c \u0648Meta Business Suite<\/strong> \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0641\u0647\u0645 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641.<\/p>\n

    \n

    \u062b\u0627\u0646\u064a\u064b\u0627: \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 (SMART)<\/h2>\n

    \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0647\u062f\u0627\u0641\u0643 \u0648\u0627\u0636\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633<\/strong>\u060c \u0648\u062a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0639\u0627\u0645\u0629. \u064a\u0645\u0643\u0646 \u062a\u0637\u0628\u064a\u0642 \u0625\u0637\u0627\u0631 SMART<\/strong>:<\/p>\n

      \n
    • \n

      S<\/strong>pecific (\u0645\u062d\u062f\u062f\u0629)<\/p>\n<\/li>\n

    • \n

      M<\/strong>easurable (\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633)<\/p>\n<\/li>\n

    • \n

      A<\/strong>chievable (\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642)<\/p>\n<\/li>\n

    • \n

      R<\/strong>elevant (\u0630\u0627\u062a \u0635\u0644\u0629)<\/p>\n<\/li>\n

    • \n

      T<\/strong>ime-bound (\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0632\u0645\u0646)<\/p>\n<\/li>\n<\/ul>\n

      \u0645\u062b\u0627\u0644<\/strong>: “\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0644\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u0646\u0633\u0628\u0629 30% \u062e\u0644\u0627\u0644 3 \u0623\u0634\u0647\u0631”.<\/p>\n

      \n

      \u062b\u0627\u0644\u062b\u064b\u0627: \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (Buyer Persona)<\/h2>\n

      \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0641\u0647\u0645 “\u0645\u0646 \u062a\u062e\u0627\u0637\u0628\u061f”\u060c \u0641\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0646\u0627\u062c\u062d\u0629 \u062a\u0628\u062f\u0623 \u0628\u0641\u0647\u0645 \u062f\u0642\u064a\u0642 \u0644\u0644\u062c\u0645\u0647\u0648\u0631:<\/p>\n

        \n
      • \n

        \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0639\u0645\u0631\u064a\u0629\u060c \u0627\u0644\u062c\u0646\u0633\u060c \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a<\/p>\n<\/li>\n

      • \n

        \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/p>\n<\/li>\n

      • \n

        \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a<\/p>\n<\/li>\n<\/ul>\n

        \u064a\u0645\u0643\u0646\u0643 \u0625\u0646\u0634\u0627\u0621 \u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a (Buyer Personas)<\/strong> \u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0645\u0627 \u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0643\u0644 \u0634\u0631\u064a\u062d\u0629 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/p>\n

        \n

        \u0631\u0627\u0628\u0639\u064b\u0627: \u0627\u062e\u062a\u064a\u0627\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/h2>\n

        \u0644\u064a\u0633 \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0639\u0644\u0649 \u0643\u0644 \u0645\u0646\u0635\u0629\u060c \u0628\u0644 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0648\u0627\u062c\u062f \u062d\u064a\u062b \u064a\u062a\u0648\u0627\u062c\u062f \u062c\u0645\u0647\u0648\u0631\u0643. \u062a\u0634\u0645\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a:<\/p>\n

          \n
        • \n

          \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)<\/strong><\/p>\n<\/li>\n

        • \n

          \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Marketing)<\/strong><\/p>\n<\/li>\n

        • \n

          \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a (Social Media)<\/strong><\/p>\n<\/li>\n

        • \n

          \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a (Email Marketing)<\/strong><\/p>\n<\/li>\n

        • \n

          \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 (PPC & Social Ads)<\/strong><\/p>\n<\/li>\n<\/ul>\n

          \u0627\u062e\u062a\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI<\/strong>) \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u0648\u0639 \u0645\u0646\u062a\u062c\u0643 \u0648\u062c\u0645\u0647\u0648\u0631\u0643.<\/p>\n

          \n

          \u062e\u0627\u0645\u0633\u064b\u0627: \u0625\u0646\u0634\u0627\u0621 \u062e\u0637\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/h2>\n

          \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0647\u0648 \u0642\u0644\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a. \u062e\u0637\u062a\u0643 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0634\u0645\u0644:<\/p>\n

            \n
          • \n

            \u0646\u0648\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (\u0645\u0642\u0627\u0644\u0627\u062a\u060c \u0641\u064a\u062f\u064a\u0648\u060c \u0625\u0646\u0641\u0648\u063a\u0631\u0627\u0641\u064a\u0643\u060c \u0628\u0648\u062f\u0643\u0627\u0633\u062a)<\/p>\n<\/li>\n

          • \n

            \u062a\u0642\u0648\u064a\u0645 \u0627\u0644\u0646\u0634\u0631 \u0627\u0644\u0632\u0645\u0646\u064a (Content Calendar)<\/p>\n<\/li>\n

          • \n

            \u0645\u0648\u0627\u0636\u064a\u0639 \u062a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/p>\n<\/li>\n<\/ul>\n

            \u062a\u0630\u0643\u0651\u0631 \u0623\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062c\u064a\u062f \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0642\u064e\u064a\u0651\u0645\u064b\u0627\u060c \u0645\u062a\u0633\u0642\u064b\u0627\u060c \u0648\u062c\u0627\u0630\u0628\u064b\u0627<\/strong>\u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0645\u0627\u062f\u0629 \u062f\u0639\u0627\u0626\u064a\u0629.<\/p>\n

            \n

            \u0633\u0627\u062f\u0633\u064b\u0627: \u0648\u0636\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a<\/h2>\n

            \u062d\u062f\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0625\u0646\u0641\u0627\u0642\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629: \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0625\u0644\u062e.<\/p>\n

            \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644:<\/p>\n

              \n
            • \n

              HubSpot<\/strong> \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a<\/p>\n<\/li>\n

            • \n

              Mailchimp<\/strong> \u0644\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/p>\n<\/li>\n

            • \n

              Canva<\/strong> \u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0631\u0626\u064a<\/p>\n<\/li>\n<\/ul>\n

              \n

              \u0633\u0627\u0628\u0639\u064b\u0627: \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646<\/h2>\n

              \u0627\u0628\u062f\u0623 \u0628\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0639 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631. \u0631\u0627\u0642\u0628 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs<\/strong>) \u0645\u062b\u0644:<\/p>\n

                \n
              • \n

                \u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631<\/p>\n<\/li>\n

              • \n

                \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/p>\n<\/li>\n

              • \n

                \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (CPA)<\/p>\n<\/li>\n

              • \n

                \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629<\/p>\n<\/li>\n<\/ul>\n

                \u062b\u0645 \u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0645\u0633\u062a\u0645\u0631\u0629<\/strong> \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n

                \n

                \u062e\u0644\u0627\u0635\u0629<\/h2>\n

                \u0625\u0646\u0634\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u064a\u0633 \u0628\u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0633\u0647\u0644\u060c \u0644\u0643\u0646\u0647 \u0636\u0631\u0648\u0631\u064a \u0644\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645. \u0627\u0644\u0633\u0631 \u064a\u0643\u0645\u0646 \u0641\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u0627\u0644\u062a\u062e\u0637\u064a\u0637\u060c \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/strong>. \u0648\u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u060c \u0633\u062a\u0628\u0646\u064a \u0642\u0627\u0639\u062f\u0629 \u0635\u0644\u0628\u0629 \u062a\u064f\u0645\u0643\u0646\u0643 \u0645\u0646 \u0627\u0644\u062a\u0641\u0648\u0642 \u0641\u064a \u0633\u0648\u0642 \u0645\u0632\u062f\u062d\u0645 \u0648\u0645\u0644\u064a\u0621 \u0628\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a.<\/p>","protected":false},"excerpt":{"rendered":"

                In a rapidly evolving world, digital marketing has become a necessity for all companies and brands seeking growth and excellence.<\/p>","protected":false},"author":1,"featured_media":232381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,116],"tags":[],"class_list":["post-232378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing"],"yoast_head":"\n\u0637\u0631\u064a\u0642\u0629 \u0625\u0646\u0634\u0627\u0621 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u0649 | knzit - Marketing Agency<\/title>\n<meta name=\"description\" content=\"\u0643\u0646\u0632 \u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a: \u0634\u0631\u0643\u0629 \u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0646\u0642\u062f\u0645 \u062e\u062f\u0645\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u062a\u0644\u0628\u064a \u0643\u0627\u0641\u0629 \u0637\u0645\u0648\u062d\u0627\u062a\u0643 \u0627\u0644\u062a\u0642\u0646\u064a\u0629.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/knzit.com\/en\/marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0637\u0631\u064a\u0642\u0629 \u0625\u0646\u0634\u0627\u0621 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u0649\" \/>\n<meta property=\"og:description\" content=\"\u0643\u0646\u0632 \u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a: \u0634\u0631\u0643\u0629 \u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0646\u0642\u062f\u0645 \u062e\u062f\u0645\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u062a\u0644\u0628\u064a \u0643\u0627\u0641\u0629 \u0637\u0645\u0648\u062d\u0627\u062a\u0643 \u0627\u0644\u062a\u0642\u0646\u064a\u0629.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/knzit.com\/en\/marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"knzit - 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